Ed Hardy is an American fashion brand based on the work of American tattoo artist Don Ed Hardy. It is owned by Iconix Brand Group, while Don Ed Hardy retains a 15% minority stake.
In the early 2000s, Hardy licensed Ku USA, Inc. to produce a clothing line based on his artwork. Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, which owns the Ed Hardy brand and trademarks. The brand has subsequently been extensively licensed, at one point having 70 sublicensees, selling clothing, accessories, lighters, perfume, hair styling tools and condoms.
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