DSQUARED Jeans Established 1994

DSquared2 is  a luxury fashion brand founded in 1985 by Canadian twin brothers Dean and Dan Caten. The brand is known for its bold designs and mix of Canadian heritage and Italian style. 

Dean and Dan Caten were born in 1964 in Toronto, Ontario and grew up in Willowdale. They have seven older siblings. Their father is from Casalvieri, a small town in Ciociaria, Lazio, Italy.  In 1983, they moved to New York to study fashion at Parsons School of Design, but stayed for only one semester before returning to Toronto.

Finding a financial backer in 1986, they launched their first signature womenswear collection, DEanDAN. By 1988 they had signed on to label Ports International (currently Ports 1961) as creative directors. At the same time, the Catens are designed for their lower-end, leisure brand, Tabi International. In 1991, the brothers moved to Milan, Italy where they worked as designers for the house of Gianni Versace, and denim brand Diesel, the latter of which funded and launched their namesake brand. They debuted their men's collection in 1994, and in 2003, they launched a women's collection and a men's underwear collection.