Fabergé jeans were a popular denim brand established in the late 70's and a leading Australian brand in the 80's. The brand was established by fashion agent Neville Davis, who was also a major supplier of other brands to The Jean Warehouse. Davis established the trading entity "Neville Davis Fashion Marketing Pty Ltd" in 1978.
Davis then went on to purchase The Jean Warehouse from Stephen Bisgrove in November 1987. Yakka's- David Laidlaw bought the label for Yakka, a Melbourne-based clothing manufacturing company. The Laidlaw family runs a group of clothing companies, including Yakka, maker of the family's flagship range of industrial overalls and boiler suits. The family held 15% of the Australian jeans market through its Lee and Faberge ranges, and it makes a range of men's trousers under the brand names Mr Stretch and Mr Comfort. David Laidlaw founded the company in 1922 and his youngest son, John Laidlaw, is managing director today. His daughter, Marlene, is a director. Yakka is based in the outer Melbourne suburb of Broadmeadows.
This Iconic 80's brand popularized the high rise Skinny. Worn so tight, girls (and guys) would lie on the bed and use a coathanger to pull the zipper up. Early jeans were made in Australia and by the late 80's they were also being made offshore. Worth noting is that some of the early jeans were 100% Cotton with a woven stretch so they have lasted the test of time and remain a great choice for a hardwearing skinny jean, today. No elastane means they dont degrade over time. The Jeans were Australian made up till then became less popular in the late 80's, which saw them cease production a few years later.
The now dufuct Faberge brand sold thier patterns to new brand Rollas in 2012, who also use the same iconic packet stiching.
