18th Amendment Jeans Australian Brand 2006- 2009

18th Amendment was an Australian-based denim brand founded in 2006 by Rachel Rose and creative director Rebecca Dawson

Inspired by the roaring 1920s of Prohibition and the coquettish elegance of Hollywood icons such as Rita Hayworth, Marlene Dietrich and Gina Lollabrigida, 18th Amendment has arrived as a celebrated alternative in a market dominated by the standard low rise skinny fit. Leading international buyers have rushed to snap up their diverse styles, quality detailing and dedication to achieving the perfect fitting jean and have made 18th Amendment jeans a must-have for denim aficianados the world over.  The jeans are instantly recognisable with an art-deco wing logo, inspired by the Rolls Royce “Flying Lady” epitomising 18th Amendment’s high quality design approach and feminine vintage style.  ”18th Amendment is a blend of modern and vintage fit, finishing and detailing. We wanted to create a denim label that referenced vintage denim in a way that made it fresh, modern and relevant to today.” Rebecca Dawson – 18th Amendment Creative Director

At the height of its trade, 18th Amendment was exporting to 600 stores across 20 countries.

These include department store Barney’s (US), Harvey Nichols (UK), Browns (UK) and Brown Thomas (Ireland). Domestic retailers confirmed the brand had not gone ahead with denim orders for the autumn/winter 2009 season and was not planning to release a spring/summer 2009/10 collection.

Former creative director Rebecca Dawson, who had worked closely with the brand since its launch in 2006, then went on to collaborate with iconic denim label Ksubi. In addition to designing the women’s denim line, she was also collaborating with founders Dan Single and George Gorrow on their ready-to-wear collections.