Ed Hardy Jeans established 2000

    Filter
      12 products

      Ed Hardy is an American fashion brand based on the work of American tattoo artist Don Ed Hardy. It is owned by Iconix Brand Group, while Don Ed Hardy retains a 15% minority stake.

      In the early 2000s, Hardy licensed Ku USA, Inc. to produce a clothing line based on his artwork. Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, which owns the Ed Hardy brand and trademarks. The brand has subsequently been extensively licensed, at one point having 70 sublicensees, selling clothing, accessories, lighters, perfume, hair styling tools and condoms.

      The most famous licensee was Christian Audigier, previously of Von Dutch Originals, which marketed the imagery of Kenny Howard (aka Von Dutch), another noted American subculture artist. Audigier licensed the worldwide rights to the Ed Hardy brand in 2005 through his holding company, Nervous Tattoo, and employed the marketing techniques employed by Von Dutch Originals, marketing directly to celebrity clients and by opening stores in high-profile fashion districts. Ed Hardy stores were located in San Francisco, New York, Los Angeles, Boston, Seattle, Minneapolis, Honolulu, Scottsdale, Tucson, Vancouver, Dubai, Johannesburg, Kuwait, Kuala Lumpur, Bangkok, Gurgaon, Delhi, Mumbai, and Qatar.

      The face of the brand (from 2008) was Sarah Larson. The brand gained significant popularity under Audigier, peaking at more than $700 million in gross revenue in 2009, but collapsed quickly in the following two years, leading to the closure of many stores. Among others, the Australian sublicensee of Ed Hardy (owned and operated by Gary Berman ) entered administration and closed in 2010.

      In 2018, the brand successfully relaunched in Europe, and collaborations were presented with Missguided and Illustrated People amongst other brands.

      In LA in 2024, Ed Hardy held its first fashion show.

      Jean Pool Australia's largest range of Designer Denim
      Limited Availability

      We offer 'One Off' Pieces

      At Jean Pool we don't buy from inventories, meaning we don't offer the same pieces over and over, so you'll never know what you'll discover! But remember once its gone its gone forever..... sometimes you have to be quick!
      See What's New
      Whats my size?

      Get the Perfect Fit

      A Little help with sizing and finding the perfect fit online
      Fit Guide
      DIY Customs

      Make it Unique

      Add your personality to your denim with out DIY denim customization
      Customize