Cheap Monday is a Swedish clothing label. It was founded in 2004 by Örjan Andersson and Adam Friberg, originally as a second hand clothing store, in a suburb of Stockholm. The clothes started selling on March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand derived from the fact that the original store was only open on Sunday. The brand was known for their idiosyncratic designs, and expanded from their original focus on jeans to include sneakers, flannel and shirts.
As of November 2018, H&M announced that they would be closing their Cheap Monday brand due to poor sales. The closure of the business was completed in June 2019.
In April 2024, H&M Group announced the brand would be relaunched and sold through their Weekday retail stores.
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