J Brand is an American denim clothing company founded in 2005 in Los Angeles, California.
J Brand was co-founded by Jeff Rudes in 2004. In 2005, J Brand officially launched at the Ron Herman Melrose Denim Bar in Los Angeles, California.
At its inception, the company only offered women's denim. Their 811 Skinny style was popular. Their most famous skinny is the Houlihan Cargo Pant, named for the M*A*S*H character Hot Lips Houlihan and originally perceived as a novelty item. Frank Doroff, vice chairman of Bloomingdales department stores said it was their "best selling pant", selling thousands. J Brand sold more than 300,000 pairs.
In late 2012, Fast Retailing announced they had bought 80% of J Brand for $290 million
J Brand stopped manufacturing jeans in 2019 and exited wholesale in 2020 to focus on direct to consumer products.
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