Hugo Boss

Hugo Boss, now known for its wide range of clothing including jeans, has a history rooted in workwear and uniforms, with its jeans offerings evolving as part of the broader brand expansion. The company was Founded in 1924 by Hugo Ferdinand Boss in Metzingen, Germany and initially focused on workwear and uniforms. While the brand's association with Nazi uniforms during World War II is a controversial part of its history, it has since shifted its focus to menswear and womenswear, with jeans becoming a significant part of the casual wear offered under the BOSS and HUGO brands