Fiorucci (Italian pronunciation: [fjoˈruttʃi]) is an Italian fashion label founded by Elio Fiorucci in 1967. The first Fiorucci shop exposed Milan to the styles of Swinging London and to American classics such as the T-shirt and jeans.
Fiorucci Licensed out to Myer In Australia in the 90’s - 2020’s items were/are sold through Myer Stores at a much lower price point than the original Italian Made Garments. The Australian market denim was produced in China.

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