The "Ra-re" part of the name refers to a separate brand that is also associated with the Bertoncello family and emerged in the 1990s in the Venice area. This brand focused on redefining fashion with a more truthful and meaningful approach, contrasting with what they perceived as exaggerated luxury designs of the time. Ra-re's designs were also influenced by the art and craft culture of Venice
Ra-re was the Mens division of No-li-ta High End womens Italian fashion. Italian jeanswear specialist Italservices SpA in 2011 signed an agreement of company rental with Flash & Partners to produce and sell the brands. Nolita, Nolita Pocket, Ra-Re and Ra-Re Kid. Due to Flash & Partners’ suffering from the international market crisis, Italservices Spa takes over selling and producing collections for spring/summer 2012, while Italservices will guarantee the jobs of 40 Flash & Partners’ employees.
With the new acquisition, Italservices SpA is now having eleven brands in their portfolio: Met, Chino & Friends, Cycle, Heavy Project, JFour, J Color, Tramarossa and Nolita, Nolita Pocket, Ra-Re e Ra-Re Kid.
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At Jean Pool we don't buy from inventories, meaning we don't offer the same pieces over and over, so you'll never know what you'll discover! But remember once its gone its gone forever..... sometimes you have to be quick!
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