Naked & Famous Denim Established 2008

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      Naked & Famous is a Canadian denim brand largely known for creating some of the most innovative and unorthodox raw denim products on the market. From the world’s heaviest jeans to scratch-and-sniff denim, Naked & Famous strives to push the boundaries of raw denim, ultimately creating pieces that will deliver a totally unique experience.

      Naked & Famous was founded in 2008 by Brandon Svarc, a Canadian native whose family has been in the garment industry for over 65 years. After working in fashion PR, Brandon decided he wanted to create his own brand, so using his inherent knowledge of garment-making and the apparel industry, he began his venture into the raw denim business.

      After growing tired of celebrity culture and its impact on the denim industry, Svarc wanted Naked & Famous to be a purely product-based denim label that cut out celebrity endorsement and advertising. 

      Jean Pool Australia's largest range of Designer Denim
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